Your website has one of the most demanding jobs in your company. It’s responsible for shaping perception, building trust, answering questions, filtering for the right audience, and making people feel confident taking the next step. It’s where many of your customers will form their first—and lasting—impressions of the quality, credibility, and culture of your business.
Today’s websites need to serve two very different audiences at once: real human beings and the rapidly evolving systems that help them discover you.
The most effective websites create intuitive, emotionally resonant brand experiences within strategic frameworks built for visibility, technical performance, and profit. That’s a lot of layers and priorities to balance! Thoughtful planning, a transparent process, and smooth collaboration are just as important as the design itself.
Fortunately, these emerging search dynamics favor the kinds of sites I’ve championed all along—sites that emphasize clear structure, intuitive interactions, and genuinely valuable content over keywords and clickbait.
My approach balances inspired design with informed strategies to create websites that feel elevated and true to the brand while pulling their weight for the business.
Clarity leads, creativity follows.
In order to work design magic on your website, I’ll need to become intimately familiar with your business and mission. Together, we’ll work your brand positioning, audience, business model, and goals for the next 3-5 years into a clear scope and creative brief for your site.
We’ll also examine your brand’s messaging and visual design for any inconsistencies or gaps that should be addressed before applying them to the website design.
Custom design for an engaging and intuitive user experience on any web publishing platform.
Combine my design and marketing expertise with your team’s technical skill to produce a premium website that delights your audience and delivers on your business goals. You’ll receive a complete package of production-ready page designs, assets, and documentation for in-house development on the web platform of your choice.
You and your team are up to the task of back-end web development, but less aware when it comes to brand strategy and visual design.
You have a web platform you’re comfortable in. Now you need a premium, professional-grade site design that lives up to your vision and moves your audience.
Custom website design:
Keystone Network
An equal opportunity education and career counseling non-profit
1. Strategy
A detailed plan for your website that serves both your customers’ needs and your business goals.
We’ll collaborate on a strategic brief outlining the requirements and design direction for your site, including:
2. Design
A detailed structural plan and visual direction for your website.
We’ll tackle structural design first, then move on to the visual aesthetic, incorporating your feedback at each stage.
3. Hand-off
A complete website kit for clear, straightforward implementation by your internal development staff.
Your deliverables will include:
Project brief outlining goals, audience, functionality, and overall creative direction
Wireframe diagrams mapping the structure, hierarchy, and user flow of the website
Brand styling specifications, including color systems, typography, UI styles, and supporting CSS reference files
Comprehensive visual mockups for all key pages, layouts, and interface elements on desktop and mobile
Documentation on responsive behavior, UI interactions, and accessibility
Website copy document with structured content, hierarchy, metadata, and image alt text
Asset library containing logos, fonts, graphics, photography, and iconography optimized and ready for development handoff
Add any of the following to complement the assets you have in-house and enhance your site:
I use AI tools with intention, and with a clear stance on transparency, ethics, and protecting the integrity of your brand.
Projects start at $4,000. Software integrations, optional enhancements, and overall scope will all figure into your custom quote.
If those deliverables read like a foreign language to you and your team, a Design & Development package may be a better fit!
Let’s discuss your project, your vision, and how I can help.
Unsure whether your current site needs a full redesign?
Evaluate what you have and get recommended next steps with a Website Critique.
