Web Presence

Custom websites designed to inspire, built to perform.

A great website can become your brand’s most powerful ambassador—welcoming visitors, building trust, and quietly shaping how people feel about your business before that first conversation or purchase. The language, images, and overall experience on your site signals to your ideal customer that they’ve found the right place to land. 

Today’s websites need to serve two very different audiences at once: real human beings and the rapidly evolving systems that help them discover you.

Your website should sound like you and create an authentic experience of your brand for the humans you serve.  But in order to reach those humans, it must also communicate with search engines and AI bots on their terms, and persuade them to send aligned visitors your way. 

Fortunately, the new search landscape actually favors the kinds of sites I’ve championed all along—clear, intuitive sites that emphasize quality content over keywords and clickbait.  My approach balances inspired design with informed strategies to create websites that feel elevated and true to the brand while pulling their weight for your business.

Clarity leads, creativity follows.

In order to work design magic on your website, I’ll need to become intimately familiar with your business and mission. Together, we’ll work your brand, audience, and business goals into a clear plan and creative direction for your site.

We’ll also examine your brand’s messaging and design for any disconnects that should be addressed before incorporating them into your site. 

Full Service Custom Websites

An all-inclusive, done-for-you custom website that’s as functional as it is beautiful. 

Over the years, I’ve developed a curated library of visual elements, layout systems, and design effects that allow me to work efficiently without relying on generic templates. These studio resources make it possible to craft websites that feel distinctive and carefully tailored, while keeping the process streamlined and accessible for smaller businesses.

I build sites using WordPress so that I can offer my clients total creative freedom on a stable, high performing platform that can flex to accommodate their future growth and evolution. 

The result is a beautiful custom design, supported by a strategic framework that guides visitors naturally towards action—whether that’s making contact, booking a service, or completing a purchase.

A Full Service Website is for you if:

You’re done with DIY. You want one trusted pro to handle your website from start to finish—no rookie mistakes or tech headaches. 

You’re ready for a site that looks polished, feels premium, and is strategically built to support your most important business goals.

You want to get your website up quickly, cost-effectively, and without the limitations of a drag-and-drop platform you’ll outgrow in a few years.

 
The Path Found podcast website on a laptop screen
The Path Found podcast website on an iphone screen

Full Service Website:

Path Found podcast

A podcast website about unconventional careers and self discovery. 

1. Strategy

A detailed plan for your website that serves both your customers’ needs and your business goals.

We’ll start with a detailed plan for your site’s design and functionality, including:

  • The goals your website needs to achieve for your business
  • The visitors you want to attract
  • The impression you want them to form of your business
  • The experience you want to provide for them
  • The next steps you want them to take

2. Design

A detailed structural plan and visual style for your website.

We’ll tackle structural design first, then move on to the visual design, incorporating your feedback at each stage.

  • Visual Plans outlining the organizational structure of the site and how users will move through it
  • Design mockups to demo the layout and appearance of key pages
  • Collaborative process to refine and edit the design through several drafts.

3. Technical Setup

The back-end software and systems that power your website

I’ll handle all of the technical elements, including:

  • Domain registration if you don’t yet own your desired URL
  • Premium hosting account and configuration
  • Installation of WordPress, supporting software, and any special functionality you require

4. Publication

The translation of your site plan and visual design into a fully functional website.

I’ll turn your site plans and designs into a live website that’s ready to get to work. That includes:

  • Brand integration – dressing the site in your logos, fonts, colors, and styles

  • Creation of all pages, sections, menus, and interactive features as detailed in your site diagram and visual mock-ups

  • Content flow – the addition of your text, images, interactive features, and essential SEO metadata

  • Final edits, testing, and review 

  • Publication of your live website

Add any of the following to enhance your site:

  • Copywriting or editing support – persuasive text, crafted to guide both humans and robots through your site and towards their next steps
  • E-Commerce Design I handle brand experience, UI, store page templates, and essential shopping functionality, and coordinate with other specialists for e-commerce strategy, complex integrations, and inventory management.
  • Photo editing – ensure the images on your site look sharp, professional, and stylistically consistent
  • AI-assisted imagery – human art direction paired with AI tools to create high-quality, intentional visual storytelling—quickly and cost-effectively

    I use AI tools with intention, and with a clear stance on transparency, ethics, and protecting the integrity of your brand.

Projects start at $3,500 for clients who also purchase a brand design project, or $4,000 for packages based on an existing brand. 

A great site experience relies on a clear, confident brand identity. Many clients begin with a Brand Foundations project before moving into website design. If we’re building a website around an existing brand, I’ll first review your current identity to make sure it provides a strong enough foundation. In some cases, a light brand refresh may be recommended before moving forward.

Ready to Get Started?

Let’s discuss your project, your vision, and how I can help.

Unsure whether to update an existing site or start from scratch?
Evaluate what you have and get recommended next steps with a Website Critique.