A great website can become your brand’s most powerful ambassador—welcoming visitors, building trust, and quietly shaping how people feel about your business before that first conversation or purchase. The language, images, and overall experience on your site signals to your ideal customer that they’ve found the right place to land.
Today’s websites need to serve two very different audiences at once: real human beings and the rapidly evolving systems that help them discover you.
Your website should sound like you and create an authentic experience of your brand for the humans you serve. But in order to reach those humans, it must also communicate with search engines and AI bots on their terms, and persuade them to send aligned visitors your way.
Fortunately, the new search landscape actually favors the kinds of sites I’ve championed all along—clear, intuitive sites that emphasize quality content over keywords and clickbait. My approach balances inspired design with informed strategies to create websites that feel elevated and true to the brand while pulling their weight for your business.
Clarity leads, creativity follows.
In order to work design magic on your website, I’ll need to become intimately familiar with your business and mission. Together, we’ll work your brand, audience, and business goals into a clear plan and creative direction for your site.
We’ll also examine your brand’s messaging and design for any disconnects that should be addressed before incorporating them into your site.
An all-inclusive, done-for-you custom website that’s as functional as it is beautiful.
Over the years, I’ve developed a curated library of visual elements, layout systems, and design effects that allow me to work efficiently without relying on generic templates. These studio resources make it possible to craft websites that feel distinctive and carefully tailored, while keeping the process streamlined and accessible for smaller businesses.
I build sites using WordPress so that I can offer my clients total creative freedom on a stable, high performing platform that can flex to accommodate their future growth and evolution.
The result is a beautiful custom design, supported by a strategic framework that guides visitors naturally towards action—whether that’s making contact, booking a service, or completing a purchase.
You’re done with DIY. You want one trusted pro to handle your website from start to finish—no rookie mistakes or tech headaches.
You’re ready for a site that looks polished, feels premium, and is strategically built to support your most important business goals.
You want to get your website up quickly, cost-effectively, and without the limitations of a drag-and-drop platform you’ll outgrow in a few years.
Full Service Website:
Path Found podcast
A podcast website about unconventional careers and self discovery.
1. Strategy
A detailed plan for your website that serves both your customers’ needs and your business goals.
We’ll start with a detailed plan for your site’s design and functionality, including:
2. Design
A detailed structural plan and visual style for your website.
We’ll tackle structural design first, then move on to the visual design, incorporating your feedback at each stage.
3. Technical Setup
The back-end software and systems that power your website
I’ll handle all of the technical elements, including:
4. Publication
The translation of your site plan and visual design into a fully functional website.
I’ll turn your site plans and designs into a live website that’s ready to get to work. That includes:
Brand integration – dressing the site in your logos, fonts, colors, and styles
Creation of all pages, sections, menus, and interactive features as detailed in your site diagram and visual mock-ups
Content flow – the addition of your text, images, interactive features, and essential SEO metadata
Final edits, testing, and review
Publication of your live website
Add any of the following to enhance your site:
Projects start at $3,500 for clients who also purchase a brand design project, or $4,000 for packages based on an existing brand.
A great site experience relies on a clear, confident brand identity. Many clients begin with a Brand Foundations project before moving into website design. If we’re building a website around an existing brand, I’ll first review your current identity to make sure it provides a strong enough foundation. In some cases, a light brand refresh may be recommended before moving forward.
Strategic site planning and custom design for your DIY build.
Some founders prefer to build and manage their own website using platforms like Squarespace, Shopify, or Wix. These tools make it easy to assemble and publish web pages, but they can’t tell you:
The Difference Between Customization and Design
Most DIY website builders rely heavily on premade templates. Templates can provide a useful foundation, but a website that’s distinctive, cohesive, and aligned with your brand requires more than swapping out colors and fonts. In an effort to bend that generic template to fit your vision, it’s easy to make well-intentioned changes that undermine the visual clarity and effectiveness of your site.
So let your favorite website builder provide the tools. I’ll provide the strategy, structure, and custom design for a website that’s built around your brand—not just another template with your logo on it.
The result is a website that looks uniquely yours, supports your business goals, and empowers you to build and manage it on the platform of your choice.
You’re up for hands-on marketing, but refuse to force your brand into an ill-fitting, generic template.
You have a web platform you’re comfortable with, and just need a design expert to ensure your site lives up to your vision and delivers a great experience for your visitors.
Site Kit:
KMK Yoga
A non-profit site with online courses on yoga for nervous system regulation
See it live >>
(Site maintained by the client)
1. Strategy
A detailed plan for your website that serves both your customers’ needs and your business goals.
We’ll start with a detailed plan for your site’s design and functionality, including:
2. Design
A detailed structural plan and visual design for your website.
We’ll tackle structural design first, then move on to the visual aesthetic, incorporating your feedback at each stage.
3. Delivery
A complete website kit with guidance for a clear, straightforward build.
Your Guided Website Build includes everything you need to create a unique, highly functional website.
A short guide to choosing domains and platforms and making smart setup decisions
A recommended site structure informed by my highest-performing custom sites
A visual mockup showing how your brand translates into a website layout
A curated set of web-ready brand assets such as logos, graphics, and banners
Professionally prepared imagery and visual elements ready for use online
A 60-minute review session where we refine your first draft of the site with a focus on content structure, messaging, visual design, and brand representation (Technical support is not included for DIY sites.)
Add any of the following to complement your skills and enhance your site:
Projects start at $2,500 for clients who also purchase a brand design project, or $3,000 for packages based on an existing brand.
A great site experience relies on a clear, confident brand identity. Many clients begin with a Brand Foundations project before moving into website design. If we’re building a website around an existing brand, I’ll first review your current identity to make sure it provides a strong enough foundation. In some cases, a light brand refresh may be recommended before moving forward.
Going live is just the beginning.
Websites aren’t static creations. They’re more like complex organisms that need to care and feeding to thrive in an ever-changing digital world.
After your website goes live, you won’t be left to figure things out on your own. I offer varying levels of web support—from reliable hosting and monitoring to full management of your website’s performance, visibility, and content.
Reliable, high-performance WordPress hosting and monitoring—with none of the tech headaches
Technical maintenance, updates, spam protection, security, and performance optimization
Foundational search optimization, informed by how modern search engines and AI systems actually work
Flexible design and content support for your website, or other print and digital projects to advance your business
Let’s discuss your project, your vision, and how I can help.
Unsure whether to update an existing site or start from scratch?
Evaluate what you have and get recommended next steps with a Website Critique.