Brand & website Critiques

For Established Brands & Experienced Founders

An in-depth assessment of your brand and website experience to uncover opportunities for stronger visual communication, connection, and growth.

In this strategic audit, we’ll look at how your brand and presence is shaping perception, guiding decisions, and either building—or eroding—trust.

We’ll assess your brand and/or website in context—what’s working, where friction exists, and where opportunity is being left on the table. You’ll get prioritized recommendations grounded in strategy, with clear direction on where to refine, evolve, or redesign.

This audit focuses on front-end experience—design, structure, messaging, and customer experience—so you can determine whether targeted improvements or a full redesign will have the greatest impact. If deeper technical issues are suspected, I’ll flag them and point you toward the right next step.

The Process

You’ll answer a series of written questions about your brand and presence, your target audience, where current results are falling short, and your goals for the next phase of business evolution.
I’ll review your information and your existing presence and draw some conclusions about how well your brand or website design aligns with your goals.
I’ll make strategic recommendations about where to focus on improvements, why I think they’ll pay off, and what to do next.
We’ll schedule a 60-90 minute video consultation to walk through my findings in detail and answer any questions you may have.
I’ll follow up with a detailed summary document to support your internal decision-making and next steps.

If you’re interested, we’ll take some time after the review to explore how I can help you implement the changes we discussed. There’s no obligation to book additional services, but if you do, your critique fee will be credited towards your project (up to 20% of your total project cost).

Choose Your Focus

Brand Critique

$400

Clarify your brand. Strategic, design-focused feedback to help you build on what’s working, fix what’s holding you back, and uncover opportunities to improve clarity, trust, and engagement.

For brands that lack strategic direction or cohesion, or aren’t engaging audiences or performing up to your expectations.

Web Critique

$400

Improve your web presence. An audit of your site’s design, structure, UX, messaging, and performance—what’s helping, what’s hurting, and what to fix first.

For a website that feels outdated, doesn’t reflect the quality of your work, or isn’t pulling it’s weight for your business.

Full Critique

$750

Recommended. We’ll look at each piece on its own, the overall brand experience they create together, and how your design is influencing the impression your business makes on the people you want to serve.

Best if you’re leveling up or expanding your reach and want a clear, cohesive representation of your brand across all touchpoints.