Brand & website Critiques

For Emerging Brands and Small Businesses

Get expert feedback and recommendations to help your brand and digital presence feel clearer, stronger, and more aligned.

In this strategic review, we’ll look at how your brand and/or website comes across to real people: what’s working well, where I see untapped opportunity, and what might be quietly turning potential clients away.

You’ll get straightforward, prioritized suggestions you can act on—both simple shifts you can make right away, and insight into how a more comprehensive update could strengthen your business over time.

This is a front-end review, focused on what your audience sees and experiences: your messaging, visual design, structure, and overall flow.

The Process

You’ll answer a few written questions about your business, the people you serve, what’s worked well for you so far, and what’s not working as well as you’d like.
I’ll review your brand and/or website design objectively to identify where things are clicking—and where they’re not.
We’ll meet for a 45–60 minute video call to walk through what I’m seeing, what it means, and what I’d focus on first.
You’ll get a clear, written summary of the key takeaways that you can revisit as you consider your next steps.

If you’re interested, we’ll take some time at the end of our call to discuss how me might work together. There’s zero obligation to book additional services, but if you choose to, your critique fee will be credited towards your project (up to 20% of your total project cost).

Choose Your Focus

Brand Critique

$275

Clarify your brand. We’ll look at how your visuals and messaging come across—and where some intentional shifts could make a big difference in how people understand, trust, and choose your business.

For business owners seeking a clearer, stronger, and more confident brand that makes a bigger impact.

Web Critique

$275

Improve your web presence. We’ll walk through your site from a visitor’s perspective—what’s easy, what’s confusing, and where better structure, design, or messaging could earn more clicks and more clients.

For a website that feels outdated, doesn’t reflect the quality of your work, or isn’t pulling it’s weight for your business.

Full Critique

$425

Recommended. We’ll look at each piece on its own, the overall brand experience they create together, and how your design is influencing the impression your business makes on the people you want to serve.

Best if you’re ready to step things up all around and want a clear, cohesive plan to move forward with intention.