Strategic Audit

A high-level evaluation of how your brand is shaping perception, guiding decisions, and either building—or eroding—trust

We’ll assess your brand and/or website in context—what’s working, where friction exists, and where opportunity is being left on the table. You’ll get prioritized recommendations grounded in strategy, with clear direction on where to refine, evolve, or rethink.

This audit focuses on front-end experience—design, structure, messaging, and customer experience—so you can determine whether targeted improvements or a full redesign will have the greatest impact. If deeper technical issues are suspected, I’ll flag them and point you toward the right next step.

Here's how to works.

You’ll answer a few questions in advance about your brand and presence, your target audience, where current results are falling short, and your goals for the next phase of business evolution.
I’ll review your information and your existing presence and draw some conclusions about how your brand and/or website are performing against your goals. I’ll make strategic recommendations about where to focus on improvements, why I think they’ll pay off, and what to do next.
We’ll schedule a 60-90 minute video call to walk through everything in detail and answer any questions you may have
I’ll follow up with a detailed summary document to support your internal decision-making and next steps.

If you’re interested, we’ll take some time after the review to explore how I can help you advance your goals. There’s no obligation to book additional services, but if you do, your audit fee will be credited towards your project (up to 20% of your total project cost).

Choose your focus.

Clarify Your Brand

$400

We’ll evaluate your visual design and messaging for relevance, cohesion, and quality of execution.

For brands that lack strategic direction or feel vague, inconsistent, or underdeveloped.

Improve Your Website

$400

An in-depth analysis of your site’s structure, visual design, brand representation, and overall user experience.

For a website that underrepresents your business or isn’t pulling its weight.

Do Both (Recommended)

$750

A full-picture audit of how your brand and website are working together—or not.

Best if you’re ready to level up your overall presence and want a cohesive plan.